Privacy and Cookies

At Rental Car Low Cost we recognise the importance of responsible use of the personal data collected on our website. Therefore, we take steps to keep it secure and ensure that it is used for our legitimate business purposes only. Any information provided by you to Rental Car Low Cost will be treated in accordance with the terms of our Private Policy.

 

In order to process a booking, we require some personal information from you. That includes your name, nationality, phone number, email address etc. By provind us this data, you hereby consent Rental Car Low Cost to hold your personal data for the purposes of facilitating vehicle rental on our website and to disclose your personal data to a rental vehicle provider when you book a rental vehicle from that rental vehicle provider through us. We are required to send your information to the rental vehicle provider with which you booked rental vehicle services, so that the rental vehicle provider knows who you are and when you will use its rental vehicle services. We give your name, nationality, gender, phone number, email address, and the details of your booking. The rental vehicle provider requires this information to accept a confirmed booking from you. For safety reasons, we do not request the data/ information of your credit card or request any kind of payment.

Rental Car Low Cost may occasionally use cookies on its marketing campaigns in order to better recognize visitor’s needs. Cookies that Rental Car Low Cost uses are small files non-harmful to computer systems stored into the visitors’ system in order to better recognize each user’s needs within the website. Cookies also help improve the buying experience and the transmission of advertising messages that may interest our visitors. Our website uses Remarketing techniques to promote marketing messages through the use of text and images. Third parties, including Google, are projecting those marketing messages in third parties’ internet websites. Rental Car Low Cost and third parties’ websites, including Google are using cookies to improve information provided to the visitors and promote marketing messages. Cookies are not receiving information from any archive or file within the visitors’ computer system, and are used solely to facilitate the visitor through certain services. Also, cookies are used for marketing and statistics purposes, in order to track geographical areas where products and services offered by our website are considered useful or popular. Users can update their browser’s settings in order not to accept cookies either in total or per case. Provided that, users may have limited access to some services of this website. Alternatively users can go to the advertisement settings website (www.google.com/ads/preferences) or install the add-on software (https://tools.google.com/dlpage/gaoptout/) to exclude advertisements from browsing programs.

 

You should be aware that in case you link to another website from our website, Rental Car Low Cost has no control over that other web site. Accordingly, Rental Car Low Cost cannot guarantee that the controller of that web site will respect your privacy in the same manner we do. We only use your email address for sending you a confirmation of your booking, or to contact you for any reason directly linked to your booking, or occasionally to inform you of new features or promotions on our website. We only use your phone number to contact you urgently if there is a problem with your booking. You have the right to request a copy of the information which we hold about you and to have inaccuracies in the information corrected. On occasions, we may supply statistics about our customers to third-parties such as rental vehicle providers or other agents. These statistics never contain personally identifying information.

 

Rental Car Low Cost, its directors, employees, servants and agents, affiliates or other representatives and their respective company shall not be liable in respect of any claims, emergencies, demands, causes of action, damages, losses, expenses including without any limitation, reasonable attorney fees and costs of proceedings, arising out of or in connection with the use and/or dissemination of personal information relating to you, in accordance with this privacy policy and your consent.

 

Cookies

 

What is a cookie?

A cookie is a small amount of data that is placed in the browser of your computer or on your mobile device. This Privacy and Cookies Policy applies to cookies and similar technologies (hereafter together referred to as “cookies”).

 

Why are cookies used?

Web pages have no memory. If you are surfing from page to page within a website, you will not be recognized as the same user across pages. Cookies enable your browser to be recognized by the website. So cookies are mainly used to remember the choices you have made – choices such as the language you prefer and the currency you use. They will also make sure you are recognized when you return to a website.

 

Do all cookies do the same thing?

No, there are different types of cookies and different ways of using them. Cookies can be categorized according to their function, their lifespan and according to who places them on a website.

 

How are cookies used?

Our website uses the following types of cookies:

  • Technical cookies: We try to provide our visitors with an advanced and user-friendly website that adapts automatically to their needs and wishes. To achieve this, we use technical cookies to show you our website, to make it function correctly, to create your user account, to sign you in and to manage your bookings. These technical cookies are absolutely necessary for our website to function properly.
  • Functional cookies: We also use functional cookies to remember your preferences and to help you use our website efficiently and effectively. For example, we remember your preferred currency and language, your searches and the property you viewed earlier. These functional cookies are not strictly necessary for the functioning of our website, but they add functionality for you and enhance your experience.
  • Analytics cookies: We use these cookies to gain insight on how our visitors use the website, to find out what works and what doesn’t, to optimize and improve our website and to ensure we continue to be interesting and relevant. The data we gather includes which web pages you viewed, which referring/exit pages you entered and left from, which platform type you used, date and time stamp information and details such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you type while using our website. We also use analytics cookies as part of our online advertising campaigns to learn how users interact with our website after they’ve been shown an online advertisement, which may include advertisements on third-party websites. We will not know who you are, and we only obtain anonymous data.
  • Commercial cookies: We use these to show you Rental Car Low Cost advertisements on other websites. This is called “retargeting” and it aims to be based on your browsing activities on our website, such as the destinations you’ve been searching for, the properties you’ve viewed and the prices you’ve been shown.

 

How long do Rental Car Low Cost cookies stay active?

The cookies we use have varying lifespans. The maximum lifespan we set on some is five years from your last visit to our website. You can erase all cookies from your browser any time you want. To remove Rental Car Low Cost cookies from your browser, go to the following link (please note that when you click on this link, all Rental Car Low Cost cookies will be removed immediately): Purge Cookies.

 

How can you recognize Rental Car Low Cost cookies?

You can find our cookies in your browser settings.

 

Does Rental Car Low Cost use third-party marketing and analytics cookies?

Yes Rental Car Low Cost uses the services of trusted and recognized online advertising and marketing companies. Rental Car Low Cost may also use third-party providers for analytical purposes. To enable their services, these companies need to place cookies. The providers we use are committed to building consumer awareness and establishing responsible business and data management practices and standards. When it comes to online advertising and marketing companies, we strive to only work with companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB). Members of NAI and IAB adhere to industry standards and codes of conduct. NAI and IAB members allow you to opt out of the behavioral advertising. Visit www.networkadvertising.org and www.youronlinechoices.com to identify the NAI members that may have placed an advertising cookie file on your computer. To opt out of an NAI or IAB member’s behavioral advertising program, simply check the box that corresponds to the company from which you wish to opt out. In order to control the collection of data for analytical purposes by Google Analytics, you may want to visit the following link: Google Analytics Opt-out Browser Add-on.

 

Who has access to Rental Car Low Cost cookie data?

Only Rental Car Low Cost has access to Rental Car Low Cost cookies. Cookies placed by third parties can be accessed by these third parties.

 

How can you manage your cookie preferences?

Using your browser settings in, for example, Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the “Help” function in your browser to locate the settings you need. If you choose not to accept certain cookies, you may not be able to use some functions on our website. Plus, opting out of an online advertising network doesn’t mean that you won’t receive or be subject to online advertising or marketing analysis. It means that the network you opted out of will no longer deliver ads tailored to your web preferences and browsing patterns.

 

Does Rental Car Low Cost use web beacons?

In addition to using cookies, Rental Car Low Cost sometimes uses web beacons. A web beacon is a tiny graphic image of just one pixel that’s delivered to your computer either as part of a web page request or in an HTML email message. Either directly or through service providers, we use these pixels as part of our online advertisements either on our website or on third-party websites to learn whether a user who is being shown an online advertisement also makes a reservation; to track conversion with partner websites and to analyze a user’s traffic patterns in order to optimize the travel-related services we bring to you.

 

Security

What security procedures does Rental Car Low Cost put in place to safeguard your personal data?

In accordance with European data protection laws, we observe reasonable procedures to prevent unauthorized access and the misuse of personal information. We use appropriate business systems and procedures to protect and safeguard the personal information you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal information on our servers. Only authorized personnel are permitted to access personal information in the course of their work. We do not request your credit card details.

 

Contact

How can you control the personal data you have given to Rental Car Low Cost?

You always have the right to review the personal information we keep about you. You can request an overview of your personal data by emailing us at info@rentacarlowcost.pt. Please write “Request personal information” in the subject line of your email and include a copy of your identity card to help us prevent unauthorized individuals from accessing your personal data. If the personal information we have for you is incorrect, we will update it at your request. You can also ask us to remove your personal data from our customer database by sending an email to info@rentacarlowcost.pt with “Request for removal of personal information” in the subject line. However, we may need to retain certain information, for example, for legal or administrative purposes, such as record keeping or to detect fraudulent activities. In case you have registed for an account on our website, you can delete your user account at any time by signing into your account on the Rental Car Low Cost website and choosing to remove your account.

 

Who is responsible for the processing of personal data on the Rental Car Low Cost website and apps?

Rental Car Low Cost controls the processing of personal data on its websites and mobile apps. If you have any suggestions or comments about this privacy notice, please send an email to info@rentacarlowcost.pt

 

Rental Car Low Cost reserves the right in its sole discretion to amend this Privacy and Security Statement at any time and you should regularly check this privacy policy for any amendments.

 

Last updated, August 2016